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TUYO

TUYO

In August 2020, I decided to make a career change, moving from the advertising and marketing sector into the world of design.


What I’m about to share is one of the projects I’m most proud of—both from a design perspective and on a personal level.


As part of a challenge at Ironhack, we were given a brief: “Create a digital product for either the banking sector or the social sector.” I knew from the start that I was much more interested in the social space. It took me some time to narrow down the concept, but I eventually saw a unique opportunity to support a group that faces significant challenges: people with disabilities.


There is a major gap when it comes to digital accessibility and personal autonomy for this community.


More about the project here

Cliente

Cliente

TUYO

TUYO

Servicio

Servicio

Case Study UX/UI

Case Study UX/UI

Sector

Sector

Inclusive Case

Inclusive Case

Año

Año

2020

2020

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One of the key aspects of this project wasn’t just listening to the parents and caregivers—it was spending an entire day with them.

Here you can also see a mind map where I prioritized insights from their daily routines and how they feel.

Here you can also see a mind map where I prioritized insights from their daily routines and how they feel.

Here comes the alt text
Here comes the alt text
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Here comes the alt text

The interface had to be simple and accessible: tablet format, with preferably large elements, as fine motor skills can be limited. Below, you’ll find the ideal path.

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Here comes the alt text
Here comes the alt text

Although this project remains a case study, it’s one of those that always makes me smile when I talk about it. It’s very close to my heart, as I’ve lived this reality since I was a child—my brother has Down syndrome. If you have any feedback or suggestions, I’d love to hear from you :)

Although this project remains a case study, it’s one of those that always makes me smile when I talk about it. It’s very close to my heart, as I’ve lived this reality since I was a child—my brother has Down syndrome. If you have any feedback or suggestions, I’d love to hear from you :)

Next project

Next project

CHOCITO

Campaña + Branding

Ocio

Chocito DIVERSIÓN

CHOCITO

Campaña + Branding

Ocio

Chocito DIVERSIÓN

CHOCITO

Campaña + Branding

Ocio

Chocito DIVERSIÓN