The design I believe in goes beyond

pixel-perfect execution. I focus on insight, the

brand’s values, and a minimalist solution.

I combine my experience in product and brand to solve problems, tell stories, and create

compelling experiences.

The design I believe in goes beyond pixel-perfect execution. I focus on insight, the brand’s values, and a minimalist solution.

The design I believe in goes beyond pixel-perfect execution. I focus on insight, the brand’s
values, and a minimalist solution.

During the four years I have been in the design field, I have learned that before designing a wireframe from scratch, it is essential to pause and consider the brand’s personality.

I am currently working in the automotive sector in Barcelona.

In each of my designs, I start from the concept of “Inclusive Minimalism,” a concept I have developed over time as I have worked at various companies.

First, I begin with a thorough analysis, getting to know all the characteristics of the project: the brand’s tone, its needs, the target audience, and understanding the project’s ultimate purpose.

Secondly, all those little circles you see around represent sketches and ideas that I begin to iterate on to explore what kind of personality the product I am designing might have.

Third and finally, I bring these connections into reality through ideation and prototyping, ensuring that the product being developed is dynamic and accessible for the user.

En cada uno de mis diseños, parto del concepto “Minimalismo inclusivo”, un concepto que he ido desarrollando con el tiempo, conforme he ido pasando por varias empresas.

Primero parto de un análisis profundo, conociendo todas las características del proyecto; tono de la marca, necesidades, el público al que va dirigido y conocer cuál es la finalidad del proyecto.

En segundo lugar, todas esas todas las bolitas que veis alrededor, son bocetos e ideas que empiezo a iterar para ver qué personalidad puede tener el producto que estoy diseñando.

En tercer y último lugar, bajo estas conexiones a la realidad, con la ideación y el prototipado para ver que el producto en el que se está trabajando tiene movimiento y es accesible de cara al usuario.

Experience

April 2022 - Now

Product Designer

SEAT / CUPRA - North Studio

September 2021 - March 2022

Product Designer

Green Vouch

July 2021 - September 2021

Data Coordinator

The Olympic Channel

May 2018 - January 2019

Freelance - UX Writing

INETUM (El Corte Inglés)

Julio 2017 - January 2018

UX Writing

Talentum - Telefónica

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