In each of my designs, I start from the concept of “Inclusive Minimalism,” a concept I have developed over time as I have worked at various companies.

First, I begin with a thorough analysis, getting to know all the characteristics of the project: the brand’s tone, its needs, the target audience, and understanding the project’s ultimate purpose.

Secondly, all those little circles you see around represent sketches and ideas that I begin to iterate on to explore what kind of personality the product I am designing might have.

Third and finally, I bring these connections into reality through ideation and prototyping, ensuring that the product being developed is dynamic and accessible for the user.